He initially started as a champion of the likes of Herb Alpert, but then he saw Jimi Hendrix and Janis Joplin and was embarrassed that he hadn't signed any of the new generation. Soon followed the signings of the Carpenters, Cat Stevens, the Police, Bryan Adams, Styx, Peter Frampton, Soundgarden, and Janet Jackson.
Even better, he recognized that rock was evolving and went out more on a limb with the likes of, partially aided by IRS being folded into A&M, the Go-Gos, the Flying Burrito Brothers, R.E.M., the English Beat, and Squeeze. Read more at the L.A. Times.
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